The innovator archetype is often portrayed as the heroic character – the wild thinker with crazy, earth-shattering ideas that will change the world. 

But we agree with Michael J Martinez when he says that heroic characters are simply people. 

Just ordinary people who use the wisdom gained through their life experiences to do something new. 

We’re inspired by these people.

People who work diligently, sometimes quietly without fuss or arrogance, but are simply driven by a vision to do something good for us all.  

That’s our tribe. That’s whom we serve.